Sura is part of the Sura Group, whose brands have been providing motor ancillary products, including Gap Insurance, for nearly two decades, since 2009.
Sura was created by bringing together two established names (Platinum Gap and Direct Car Warranty) to create a simpler, more streamlined experience for customers. The result is a single brand focused on clear cover, fair pricing and straightforward service.
Today, Sura continues that journey, helping drivers across the UK protect themselves from unexpected financial loss if the worst happens.
A trusted background
Across the Sura Group, our brands have supported hundreds of thousands of customers and built a strong reputation for quality and service — with over 30,000 5-star reviews.
We’ve grown by focusing on what matters:
- Clear, easy-to-understand cover
- Fair pricing without unnecessary extras
- Support that’s there when you need it
UK-based and customer focused
Sura has a dedicated team of UK customer service specialists.
When you get in touch, you’ll speak to people who understand the products and aim to keep things simple. We don’t believe in pressure or hard selling. Our role is to provide clear information so you can decide what’s right for you.
Designed to make things easier
We’ve built our policies and processes to be as straightforward as possible:
- No pressure: Our team isn’t driven by commission. They focus on helping you understand your options.
- Flexible cover that moves with you: Many of our policies can be transferred if you change your vehicle.
- Simple policy management: Changes like updating your details or vehicle information can be made without unnecessary hassle.
- Protection for all named drivers: Cover extends to any driver named on your comprehensive motor insurance policy.
- Excess cover included: Policies can include cover towards your motor insurance excess.
- High levels of protection: We regularly review our products and the wider market to ensure we offer strong levels of cover.
Built on experience, focused on the future
With roots going back to 2009, Sura combines experience with a modern, customer-first approach. By bringing together trusted brands under one name, we’re making Gap Insurance simpler, clearer and more accessible.